由於全球記憶體晶片短缺，2026年英偉達將暫停發布新的遊戲GPU。今年將成為英偉達三十年來首次不推出新一代遊戲GPU的一年。
BREAKING: Nvidia will pause new gaming GPU releases in 2026 due to a global memory chip shortage.
X分析師Aakash Gupta發推解釋了英偉達這一商業決定背後的原因：
Nvidia「暫停」了遊戲GPU的研發，因為數學計算已經替他們做出了決定。
2026財年第三季度，英偉達數據中心業務收入為512億美元，遊戲業務收入只有43億美元，占總收入的7.5%。五年前，遊戲業務是英偉達最大的業務板塊，而如今，這一比例已微乎其微。
有趣的地方就在這裡。成本與收益的對比：每一顆被分配給RTX 5080的GDDR7顯存晶片，最終賣出的是一張售價999美元、毛利率約60%的遊戲顯卡;但如果這同樣的顯存被用於Blackwell AI加速卡，則會進入售價數萬美元、毛利率超過75%的系統。也就是說，每分配1GB顯存，AI加速器帶來的收益大約是普通GPU的10倍。
幾周前，技嘉CEO就公開承認了這一點：英偉達現在的戰略是「每GB收入」。他們不再追求出貨量，而是追求每顆記憶體晶片的收益。
這也是為什麼，今年將成為英偉達三十年來首次不推出新一代遊戲GPU的一年。AMD和英特爾也已將下一代遊戲GPU的發布時間推遲到2027年。整個消費級GPU市場正在被同步「限供」，因為所有晶圓廠和記憶體供應商都在做同樣的收益計算。
所謂的Rubin架構遊戲GPU（RTX 60系列），最早也要到2027年底才能進入量產，這意味著消費者最早要到2028年才能真正買到。代際間隔將達到三年，創下獨立顯卡歷史上最長的一次空窗期。
英偉達已經不再是「做AI的遊戲公司」，而是「一家年營收1300億美元的AI公司」，遊戲業務更多只是品牌營銷與歷史包袱。而這個季度，數據已經讓這一轉變變得無可辯駁。
Nvidia 「paused」 gaming GPUs because the math made the decision for them. In Q3 fiscal 2026, Nvidia’s data center revenue was $51.2 billion. Gaming was $4.3 billion. That means gaming is 7.5% of total revenue. Five years ago, gaming was Nvidia’s largest segment. Today it rounds to a rounding error. Here’s where it gets interesting. Every GDDR7 chip Nvidia allocates to an RTX 5080 sells a $999 GPU at ~60% margin. That same memory routed to a Blackwell AI accelerator goes into a system selling for tens of thousands of dollars at 75%+ margin. Per gigabyte of memory allocated, the AI path generates roughly 10x the revenue. Gigabyte’s CEO said the quiet part out loud weeks ago: Nvidia’s strategy is now 「revenue per gigabyte.」 They’re not optimizing for units shipped. They’re optimizing for dollars extracted per chip of memory consumed. This is the first year in three decades Nvidia won’t release a new gaming GPU. AMD and Intel have also pushed next-gen gaming GPUs to 2027. The entire consumer GPU market is being starved simultaneously because every fab and every memory supplier is making the same calculation Nvidia is. The Rubin gaming GPUs (RTX 60 series) won’t hit mass production until end of 2027 at the earliest, which means consumer launch in 2028. That’s a three-year gap between GPU generations. The longest in the history of discrete graphics. Nvidia is no longer a gaming company that does AI. It’s a $130 billion AI company that maintains a legacy gaming business as brand marketing. And this is the quarter that math became undeniable.
