今年九月遊戲市場最大黑馬當屬Bulkhead工作室新作《戰犬》。發售前並不被普遍看好的它，上線後迅速爆火，憑藉超高人氣登頂Steam熱門榜單，交出遠超行業預期的首發成績單。
據Alinea Analytics最新數據，《戰犬》首周銷量突破220萬份，單周營收高達7000萬美元。令人震撼的是，這款僅登陸PC平台的新作，短短七天的收入，已經超越《馬拉松》全平台六個月的總營收，反差極為懸殊。數據顯示，《戰犬》單日最高遊玩人次達到160萬，玩家活躍度穩居同類作品前列。
Wardogs has reached 2.2M copies sold on Steam alone, outpacing Arc Raiders (1.7M on Steam, launch aligned) and Helldivers 2 (1M) - @alineaanalytics estimates. These games kept their momentum for quite some time, and Wardogs still has a way to go, but still. Wardogs has also generated over $70M, already the #7 new 2026 Steam game by revenue. It’s also generated more revenue than Marathon has generated across ALL PLATFORMS to date. It’s another reminder that, when it comes to live-service games, community trumps budget and pedigree. This is an outstanding performance for a studio launching a shooter in 2026, especially given that Bulkhead was facing financial turmoil not even a year ago. I bet Team17 are chuffed they picked this one up. Wardogs hits the modern pricing sweet spot, sitting below the friction point of a $70 AAA release while capturing that chunky volume of players priced out of premium titles. Seven days in, and Wardogs has converted 11% of its wishlisters into buyers. About 57% of those wishlists were added in the last month, with roughly 15% from one-to-three months ago and another 15% from three-to-six months ago. Wardogs, like Arc Raiders, had a late, hot hype cycle, not a slow burn. And as we know, fresh wishlists convert far better than stale ones. Older wishlists suffer from intent decay, more likely to turn into passive bookmarks. As for what's next, Wardogs isn’t hitting console until 2028, so the first question is retention. DAUs are still climbing (peaking at 1.6M yesterday) and the team is hard at work fixing the launch issues, but PvP live-service is a zero-sum fight for attention. Call of Duty is around the corner, and GTA not far behind that (not on Steam, but still). So Wardogs‘ growth story is far from over. It’s got some maintenance hills to climb and a strong roadmap to deliver on before it can dream of reaching the heights of, say, an Arc Raiders. But make no mistake: even if it never sold another copy, Wardogs is already a huge success. It’s a $40 shooter aimed at a slightly unfashionable audience that stuck to its guns and turned out bloody great. You can’t really replicate what Bulkhead pulled off here, but they knew exactly who the game was for, priced it fairly, built the community before launch (and actually talked to them), cut the PR nonsense, were authentic (to a fault at times), and made something cool. You can’t really replicate what Bulkhead pulled off here, but they knew exactly who the game was for, priced it fairly, built the community before launch (and actually talked to them), cut the PR nonsense, were authentic (to a fault at times), and made something cool. And the community focus is continuing. Bulkhead is actively pushing incremental updates and patch notes focused heavily on reactive quality-of-life feedback. Excited to see where the team goes next. Fair play. Bigger write-up, including more wishlist conversion, review data, and player crossover, on today's free Substack. https://twitter.com/superhys/status/2100259110549610960
橫向對比多款熱門射擊大作，《戰犬》優勢同樣突出。其首周銷量遠超《絕地戰兵2》100萬份的首發成績，也高於《弧光突襲者》170萬份的首周銷量。不過亮眼戰績之下，遊戲深陷開發加班爭議，官方雖表示加班自願、無強制處罰，但也承認團隊氛圍給部分員工帶來負面體驗。
