儘管上個月缺乏首日發行的重磅大作，但在2026年的第一個月，Xbox Game Pass還是迎來了一些重大新增遊戲——Alinea Analytics的分析師們提供了一些關於這些大作在該服務上表現情況的有趣數據，這些數據涵蓋了主機、PC和雲遊戲平台。
Here's how many new players January's big Game Pass gets brought in ( @alineaanalytics estimates). The data is for console, PC, and cloud. Star Wars Outlaws, integrated into Game Pass following its disappointing launch, onboarded almost 600K new players via Game Pass. This influx effectively doubled the game’s total reach on Xbox, with the volume of new Game Pass players matching Outlaws’ lifetime sales on the platform. Around 100K Game Pass subscribers used the service to play Outlaws on the day it was added. Given that the Xbox sales curve for Outlaws had basically flatlined before this integration, the timing was a calculated bet to increase the game’s ROI via the deal. Warhammer 40,000: Space Marine II entered the service at month-end and quickly got 544K new players, demonstrating the tried-and-true genre-fit for the Xbox ecosystem. Xbox gamers love over-the-shoulder shooters. Our estimates show that 57% of Space Marine II players on Xbox previously played Gears 5. And 35% of its players have engaged with Helldivers 2, a paid game – and a PlayStation-published one, no less – that’s never been part of Game Pass. Death Stranding Director’s Cut’s addition to the console and cloud tiers on January 21 brought in 512K new players, marking a significant expansion for the Hideo Kojima-led IP on the platform. It successfully tapped into a latent Kojima-curious demographic. Our data indicates that about 25% of Xbox’s Death Stranding players had previously engaged with Metal Gear Solid V on Xbox. Resident Evil Village saw a more modest uptake, adding 160K new players via its January 20 Game Pass debut. It’s another calculated lead-in strategy to build momentum ahead of Resident Evil Requiem’s launch on Friday. Notably, its addition to PlayStation Plus Extra (on the same day) yielded significantly higher engagement (852K). On Xbox, Village had over 500K MAUs in January, suggesting plenty of folks replaying the older title ahead of the new one. That’ll sell pretty well on Xbox, I reckon. Ninja Gaiden Ragebound, a 2D retro-modern revival from the talented team behind Blasphemous, got 102K new players via Game Pass. Despite a strong critical reception, Ragebound has struggled to find a commercial foothold since its July 2025 launch, suggesting Game Pass is a tactical play to offset the soft sales. Ragebound did, however, find a niche audience within the side-scroller vertical, with 75% of its Xbox players having previously engaged with the 2022 hit TMNT: Shredder’s Revenge. While it remains a brilliant mechanical achievement (and an awesome game), Ragebound is a sobering reminder of the crowded market’s volatility. Deeper dive in the new Substack (link in bio!)
《星際大戰：亡命之徒》發行後成績欠佳，隨後加入XGP。這一舉措成效顯著，吸引近60萬新玩家，使該遊戲在Xbox平台的總受眾規模翻倍，新加入的XGP玩家數量與遊戲在Xbox的銷量相當。加入當天，約10萬XGP訂閱用戶即刻體驗該遊戲。此前其在Xbox銷售已趨平穩，此次加入顯然是為提高投資回報率的精心策劃。
月底加入的《戰錘40K：星際戰士2》迅速收穫54.4萬新玩家，證明其與Xbox生態系統高度契合。Xbox玩家對第三人稱射擊遊戲更加青睞，據估算，57%的《星際戰士2》玩家玩過《戰爭機器5》，35%玩過付費且從未加入XGP、由索尼發行的《絕地戰兵2》。
1月21日，《死亡擱淺：導演剪輯版》加入主機和雲遊戲層級，吸引51.2萬新玩家，助力小島秀夫領銜的這一IP在平台實現重大拓展，成功吸引潛在受眾。數據顯示，約25%的Xbox《死亡擱淺》玩家此前玩過《潛龍諜影5》。
《惡靈古堡8：村莊》1月20日首次加入XGP，新增16萬玩家，此為《惡靈古堡：啟示錄》發行前的預熱策略。同日其加入PlayStation Plus Extra後玩家參與度高達85.2萬，而1月其在Xbox月活躍用戶超50萬，表明不少玩家在新作發行前重溫老遊戲。
《忍者外傳：怒之羈絆》由打造《神之褻瀆》的團隊開發，是2D復古現代風遊戲，通過XGP吸引10.2萬新玩家。該遊戲評論界反響良好，但自2025年7月發行後商業表現不佳，加入XGP或是彌補銷量的戰術之舉。不過，它在橫版捲軸遊戲領域找到了細分受眾，75%的Xbox玩家玩過《忍者龜：施萊德的復仇》，也凸顯當下遊戲市場競爭激烈、充滿變數。
