知名遊戲工作室Bungie突發重磅調整，宣布將於10月19日正式關停官方商店，停業周期將持續至2027年，未來將重建全新周邊售賣渠道與品牌衍生品運營體系。此次調整僅關停主商店，旗下《馬拉松》專屬商店將保留域名正常運營，《天命2》等核心IP周邊業務將全面翻新重構。
After more than a decade of serving our players through the Bungie Store, we are retiring the current storefront for Bungie and Destiny related merchandise on October 19. We are building a new home for our merchandise that's more aligned with our current goals and vision. We'll share more information on where to find Bungie and Destiny merch in 2027. - As a celebration and to show appreciation to our loyal fans, we're currently hosting a Bungie Store x Bungie Foundation Sale https://bungiestore.com - All Bungie and Destiny items will be discounted up to 77% off. - Some retired rewards will be restocked. - All orders will offer a flat rate shipping for $7.77 for all items in the sale. Standard ground shipping service within the continental US, EU, and UK only. - 50% of all proceeds will benefit the Bungie Foundation. - Sale ends on October 19, at 9:59am PT. Marathon's current storefront will continue to operate in its current form, and its rewards and merchandise will remain available at http://marathon.bungiestore.com. For more info visit: https://bungiestore.com/faq-us https://twitter.com/BungieStore/status/2106067345475313772
為平穩完成過渡，Bungie開啟限時超大力度促銷，全系周邊最高折扣77%，商品統一運費7.77美元，本次促銷一半收益將捐贈給Bungie基金會用於公益事業，活動截止至太平洋時間10月19日上午9點59分。
此次閉店操作引發全網玩家熱議，也讓Bungie未來戰略布局備受質疑。現階段《天命2》封存內容重磅回歸，遊戲熱度持續回暖，正是穩固玩家基本盤、拉升品牌熱度的關鍵時期。
但回顧過往，Bungie在被索尼收購前經營瀕臨破產，加上《天命2》運營爭議不斷、新作《馬拉松》表現慘澹，工作室口碑早已受損。在業務回暖之際突然收縮周邊業務，反常操作令人費解，其後續發展規劃也變得撲朔迷離。
